WHAT WE DO
Marketing Training & Enablement
Many Industrial Manufacturing companies, have some type of internal marketing teams, but lack the structure, processes, and technical expertise to drive sustainable inbound growth.
Without a clear framework, marketing efforts often feel disjointed and reactive.
This training program is designed to establish a Digital Center of Excellence (DCOE), equipping your team with the skills, governance, and technical know-how to create high performing marketing operation.
LET'S DO THIS →Digital Marketing Center Of Excellence
We help companies build a Digital Marketing Center of Excellence (CoE)—a structured framework that aligns marketing efforts, improves execution, and ensures that internal teams operate at peak efficiency with a clear strategy.
This customized training program provides your team with the frameworks, tools, and hands-on expertise needed to improve your digital marketing capabilities, including SEO, demand generation, technical optimization, and marketing analytics.
Who Is This Training For
✅ Mid-sized Manufacturing companies ($10M+ revenue) with an internal marketing team
✅ Marketing teams struggling with process inefficiencies & scattered execution
✅ Companies that want to transition from outsourced marketing to an in-house team
✅ Teams looking to establish a structured digital marketing strategy & governance
✅ Developers who need technical SEO training for better site performance
SEO Technical Training for Development Teams
Understanding large, complex enterprise CMS platforms is crucial because out-of-the-box solutions are rarely optimized for search.
This training equips development teams with the knowledge to enhance website performance, implement search-friendly architectures, and apply advanced SEO techniques tailored for industrial businesses.
Developers will gain insights into the nuances of search optimization that aren't covered in traditional coding education, ensuring they can build and maintain sites that drive visibility and engagement.
WHAT'S INCLUDED:
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✔ Technical SEO audit & site architecture optimization
✔ Optimizing enterprise CMS platforms for search accessibility
✔ Advanced JavaScript SEO & rendering best practices
✔ Structured data implementation for enhanced indexing
✔ Search optimization principles that go beyond basic coding knowledge
Digital Marketing Team Training
All too often there are internal and external digital marketing teams without the right mentorship, or experienced leaders overseeing the marketing governance process, or assisting new digital marketers on upskilling for how search works today and beyond. Experienced working with well-known corporate client teams, as well as smaller brand teams.
WHAT'S INCLUDED:
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✔ How to structure your website to drive sales conversations
✔ ABM (Account-Based Marketing) strategy for targeting high-value buyers
✔ CRM & lead nurturing best practices -
✔ Step-by-step plan to implement your top 3 highest-impact strategies
✔ Actionable checklist for sales & marketing teams
✔ Clear KPIs & benchmarks to track success -
✔ Content strategy & inbound marketing frameworks
✔ Conversion-driven website optimization
✔ AI-powered content ideation & production planning - ✔ CRM & marketing automation best practices
✔ Google Analytics 4 (GA4) and custom dashboard setup
✔ Lead attribution & sales funnel tracking
✔ Data-driven decision-making for marketing teams
Our Training Format & Delivery
📌 Onsite or Virtual Training Options:
✔ Live Workshops (Half-day or full-day intensive sessions)
✔ Multi-Session Training Series (2-4 weeks of structured training)
✔ 1:1 Executive Coaching for Marketing & Sales Leaders
✔ Hands-on Technical SEO Training for Developers
📌 What’s Included:
✔ Customized training materials & guides
✔ Access to proprietary frameworks & templates
✔ Post-training Q&A & implementation support
Meet Your Instructor: Janet Bartoli
With over 20 years of experience in digital marketing strategy and training, Janet Bartoli has trained marketing teams, developers, and executives at some of the largest global brands on how to integrate SEO, demand generation, and digital marketing best practices into their daily operations.
She has delivered specialized training in SEO governance, technical SEO, and digital marketing enablement for teams across North America, Europe, and Asia, ensuring businesses can build sustainable, scalable marketing operations.
TRAINING & SPEAKING HIGHLIGHTS
✅ StubHub: Led SEO governance training for North American and international teams.
✅ Verizon & Bank of Montreal: Provided in-depth technical SEO developer training in half-day workshops.
✅ Procter & Gamble: Developed a technical SEO playbook used for global marketing initiatives.
✅ Reader’s Digest: Taught copywriters how to optimize content for the web and search visibility.
✅ Payless Shoes & AutoNation: Infused search marketing principles into corporate culture through structured training programs.
✅ Fiat: Built a Digital Center of Excellence across seven countries, recruiting and training digital marketing teams.
✅ Speaking Engagements: Featured speaker at UCLA (boutique hotel industry) and NYC International Search Summit, presenting on internal digital marketing team organization.
Janet’s expertise ensures that every training program is tailored to your team’s unique needs, providing real-world strategies that can be applied immediately.
THE PROCESS
Ready to Learn More?
Here’s what you’ll need in order to get started.
Define Your Training Goals
Before we begin, we’ll align on the key challenges your team faces and what success looks like for your business. Whether it's technical SEO, demand generation, or governance, we customize the program to your specific needs.
Identify Team & Participants
Determine which team members will benefit most from this training—whether it’s developers, marketers, or executives.
We tailor the content based on their experience level and roles.
Select Your Training Format
Choose from a half-day intensive, multi-session series, or a full training program based on your team’s availability and goals. Sessions can be delivered onsite or virtually to maximize efficiency.
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