When the board starts asking questions...
That marketing can't answer, something structural has gone wrong.Â
The Bartoli Consulting Group works with CMOs at mid-market B2B companies — 250 to 2,500 employees — who are navigating the gap between how fast their teams are moving and how accountable that movement actually is.
AI is being adopted. Campaigns are shipping. Headcount is growing. But the decision architecture that should sit underneath all of it, the governance, the ownership, the defensible operating model — hasn't been built.
That's the gap we close.
Our Approach
Before mid-market, there was enterprise. Janet Bartoli spent years building the governance and decision systems that kept marketing accountable at Fiat, BMO, and Verizon — the kind of infrastructure that means a CMO never gets caught flat-footed in a board meeting.
That same model, right-sized for companies with 250–2,500 employees, is what we bring to you.
Most mid-market marketing teams are running fast and building nothing. Campaigns ship, AI tools get adopted, headcount grows — but there's no decision architecture underneath it. No governance. No way to show the board that speed isn't creating risk.
We fix that.
We work directly with CMOs to assess where the gaps are, build the operating structure that closes them, and develop the internal capabilities that make the team self-sustaining.
The result isn't a better campaign. It's a marketing function that can defend every decision, scale without chaos, and earn the board's trust.
Built for the CMO Who Outgrew ExecutionÂ
There's a moment most marketing leaders hit — the team is running hard, the tools are multiplying, and somehow the board is less confident in marketing than they were two years ago. Not because the results aren't there.
Because the structure isn't.
That's the problem we were built to solve.
Founded in 2019 by Janet Bartoli, The Bartoli Consulting Group works with B2B marketing leaders at mid-market companies — typically 250 to 2,500 employees, who need more than better campaigns. They need a marketing function that can scale, defend its decisions, and operate with the kind of governance that enterprise teams take for granted.
We bring that infrastructure to organizations who can't afford to build it the slow way. The leaders we work with stop reacting and start leading. Their teams develop capabilities that outlast any single campaign. And when the board asks hard questions about AI, content risk, or marketing ROI — they have answers.
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Who We Are
We are not a vendor.
We are not an agency.
We are the operating partner that sits alongside your marketing leadership and builds something that lasts.
That means we tell you what's not working before we tell you what to sell you.
It means we measure our success by what your team can do without us — not by how long the engagement runs. And it means when your board asks a hard question about your marketing function, you have an answer you can stand behind.
Janet Bartoli founded this firm on a simple belief: mid-market companies deserve the same quality of marketing leadership infrastructure that enterprise teams have — without the enterprise timeline or the enterprise price tag.
Every engagement we take on is held to that standard.
We work with a small number of clients at a time. That's intentional.
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If you're ready to find out where your governance gaps are, the AI Governance Benchmark is where most CMOs start.
Thirty-two questions.
Twelve minutes. A score that tells you exactly where the structural risk lives — before your board finds it first.
Take The Benchmark →Just A Few Clients We've Helped...
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