01
THE CHALLENGE

This publisher of decodable readers was interested in growing the business by formalizing their digital marketing program.

They needed to build an organic growth machine and become the topical authority in their industry.

02
THE IDEA

The Bartoli Consulting Group started by establishing a full website quality audit of the site, and competitive content gap analysis to identify specific content gaps and establish a new content strategy.

The BCG team established a full content strategy around “decodable readers” as their primary topic, which is their subject matter expertise.

We worked with this client to determine specific conversion points across the site. This is an ecommerce site, and organic traffic growth is critical to increasing monthly revenue.

03
THE RESULTS

Since working with this client, they have increased their organic traffic by 75% year on year.

Continuously reaching thousands new visitors through their new “decodables” content. We had the client write from content briefs we created, and educated them as to how to build topical authority and trust as subject matter experts within their industry.

That allowed them to increase the number of “decodable” keywords associated with their content to 159 variations of related decodable keywords now ranking for the site, and “decodable book sets” ranking in 3rd position, from not ranking at all, now allowing them to become far more competitive with larger well-known publishers.

Organic Search is their #1 traffic & revenue driver consistently beating all other channels including social, email, and paid search combined.

Conversion Rate Optimization: In order to assist with on page conversions, we included a Chatbot to assist with those typical frequently asked questions that saves their sales team time, and increased revenue even further.