Case Study
B2B MANUFACTURING
The BCG team established a formal SEO and PPC program resulting in consistent month on month increase in "request for quotes" and sales leads.Â
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ELECTRONIC POWER DESIGN
01
THE CHALLENGE
This client recently launched a new website but lacked an internal strategy for acquiring lead intelligence or tracking online visitors.
They needed a B2B digital strategy that would increase brand awareness in their industry, and drive new customers.
Like many B2B clients, there's a disconnect between the sales team, which relies on traditional methods like expos and cold calling to prospect for leads.
They needed a cohesive online marketing strategy to support their offline marketing efforts.Â
02
THE IDEA
This client needed a digital marketing strategy to generate leads through various online activities.
The Bartoli Consulting Group performed an intake and discovery to review and set strategic objectives.
Then conducted a thorough website quality audit to identify any initial technical gaps or search engine roadblocks to improve search visibility.
We then conducted a comprehensive audience assessment, leading to a new plan to build their topical authority in the industry.
03
THE RESULTS
With their newly adopted inbound marketing principles and sales methodologies, they learned how to guide prospective customers through the online buyer journey.
This new inbound marketing program resulted in an 80% increase in new customers over the next 6 months.
They increased new qualified leads per month by 14X within the initial six months of launching this program.
Increasing traffic growth by 300%, which resulted in new industry related search traffic by 108%
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