Who is The BCG? I Janet Bartoli | The Bartoli Consulting Group

Why Work With The Bartoli Consulting Group?

Welcome to The BGC!

We empower B2B marketing teams to lead with strategy, not chaos. Our focus is on helping mid to large organizations strengthen their in-house marketing leadership - building the strategic clarity, decision-making confidence, and operational discipline needed to drive measurable growth.

Through coaching and strategic training, we turn capable marketers into strategic leaders who guide their teams with focus, precision, and long-term impact.

Our Approach

Janet Bartoli, the architect of CoE and decision systems for Fiat, BMO, and Verizon. Now, we install that same enterprise-level governance for CMOs at mid-market firms (500–2,500 employees) to solve the 'Inbound Death Spiral' and scale AI-ready teams.

Our approach centers on a proven model that transforms marketing teams into strategic growth drivers.

We coach your in-house marketers how to assess their current strategy, integrate smarter processes, mature their capabilities, and scale results with confidence. It’s not just about running campaigns - it’s about building a strategic marketing engine that consistently advances your organization’s goals.

Turning Online Intent Into Tangible Revenue

From No Strategy to Sustainable Growth

Founded in 2019, by Janet Bartoli. The Bartoli Consulting Group began as a digital marketing consulting firm focused on delivering measurable, data-driven results. Over time, we saw a growing need - not just for execution, but for strategic leadership within in-house marketing teams.

Today, we combine our consulting expertise with marketing leadership training, empowering B2B organizations to strengthen their strategy, elevate internal talent, and drive consistent performance across every channel.

Based in Northern Virginia, we proudly serve clients across North America and beyond.

Who We Are

We hold ourselves to the highest ethical and professional standards - protecting your brand, your data, and your trust.

We've built a culture that embodies the following:

A Strategic Partner – We bring experience from both global enterprises and growing B2B teams, helping internal marketers think and operate strategically.
Our Promise - To foster growth, accountability, and clarity through every engagement.
Focused Expertise - We deliver only the digital marketing solutions that directly support your business goals - nothing unnecessary, nothing wasted.

Janet Bartoli

Founder & Strategic Lead, The Bartoli Consulting Group

Most CMOs I talk to know something is structurally wrong before they can name it. AI is moving faster than governance. Decisions are being made without clear owners. The CFO is asking questions that have no clean answers. And the accountability is landing squarely on them.

I spent 20 years inside that problem - building governance infrastructure for marketing organizations at Fiat, Bank of Montreal, StubHub, and Verizon before most companies had a name for what we were building. What started as search and digital strategy work became something more consequential: designing how marketing decisions get made, defended, and owned at the executive level.

Today I work exclusively with CMOs at 500 –2,500 person organizations who are navigating this exact pressure point — AI adoption without accountability, growth expectations without operating structure, board scrutiny without defensible answers.

I help them build the architecture that makes clarity possible.

Not a framework.

Not a deck.

A working decision model their team can run and their CEO can trust.

If any part of that feels familiar, it's not a coincidence.

OUR MISSION

Our expert team is here to support you every step of the way.

Whether you're seeking to optimize your growth marketing efforts, enhance your paid advertising campaigns, or develop a comprehensive digital marketing strategy.

“Janet took the time to understand our business, mission, and challenges in the competitive world of educational resources. With her expertise in SEO, she meticulously crafted a digital strategy tailored to our needs”