Google My Business… With No Physical Address

By Janet L Bartoli | March 11, 2021 | Local SEO, Thought Leadership

If you are one of the 31 million new businesses established in 2020, and you’re working out of your home office (cause that’s always been a thing, but since Covid-19, it’s become more of a thing!)

BUT…. you do NOT want your residence listed in Google My Business!

So, how do you setup a Google Business Listing without listing your private home address?

You must start with a Google Business Profile Listing.

Step 1: Begin by claiming your Google Business Profile

Once you’ve successfully set up and established your Google Business Profile, making sure to follow all the step by step instructions you’ll be ready for the next step.

Step 2: List Your Business as a Service Area Business

There’s a way inside of your Google Business setup that allows you to list your business as a service-area business.

It states you do not serve customers at your business address, but that you deliver services at your client or customer’s address.

Inside the Info area within your Google Business Profile.

Once there you’ll then see a space to edit your address and then to “Add a service area.”
These are called Service-area business: These are businesses that visit or deliver to customers directly, but doesn’t serve customers at their business address.

Step 3: Fully Optimize Your Google Business Profile

Without a doubt one of the most effective steps you can take for your home service business to rank well in local searches on Google is to make sure to fully optimize your profile.
What that means is simply filling out EVERY section on the left side of the screen… from the Home down to website.

I’ve seen so many of our clients make the mistake of only providing the business name and a zip code. They assume that’s all Google needs.

The more information you can provide for Google, the better and more accurate the search engine can be in ranking your pages, and helping your future customers find you relevant to whatever it is they’re searching for.

Google is reluctant to show listings that aren’t useful or trustworthy.

In other words…. Help Google, help you!

It’s important to know that just because you don’t have a traditional brick and mortar based business, you can still do really well in Google Local search.

Make sure to include the following information within your Google My Business profile:

• Name
• Contact info
• Category
• From the business
• Photos
• Questions & Answers
• Reviews
• Posts

As with all things, there are no guarantees, BUT… I will always say that anytime you apply current SEO Best Practices and Industry standards, you will see progress and performance.

There’s never just 1 tactic or thing to apply that improves our findability.

Help your future customers find you.

Start today if you never thought about your business profile in Google before.

There’s no time limit or anything that says having a Google Business profile live for more than a year or two without fully optimizing it will forever handicap your ability to perform well in Google

Local Search.

My challenge to you is, block out one hour in your week and optimize your Google Business profile!

If you’d prefer to have a us review your Google Business Profile through a Digital Marketing Assessment, request your assessment today!

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