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Why your business needs aN SEO strategy and blueprint

SEO works incredibly well when there’s a plan in place. Like most things in marketing, and in life, you need a plan to get from where you are right now, to where you want to be. SEO is no different. Most organizations we’ve worked with, especially many of the largest well-known brands online today, have no formal SEO strategy or roadmap.

Every company needs an SEO strategy to increase and attract the ideal customers, grow their search presence and leverage one of the strongest performing digital marketing channels, organic search. Avoid the overwhelming reliance on spending more for paid search, and find out how to make your paid marketing more efficient by implementing a sound and strategic search engine optimization program.

The Problem

  • Your online sales are suffering, your traffic from Google has been declining, and your cost per click costs are skyrocketing. Your competition is killing it in the search engine results pages. You see your site’s product pages getting pushed further and further off page 1, and out of view of new customers.
  • Maybe you don’t have an experienced SEO in your team leading your SEO program efforts.
  • Your website is going through a major migration or redesign and you are without any SEO governance, no oversight or accountability and your online sales will surely suffer as a result.

seo strategy and blueprint

THE SOLUTION:

THE seo strategy and blueprint

Without a clear SEO Strategy and roadmap in your digital marketing program, you’re bound to have a very inefficient and troubled SEO program, leaving hundreds of thousands of dollars on the table and out of your business. Our SEO strategy and blueprint plan is customized for your business goals and objectives and reviewed with you and your team. 

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Discovery

Our initial meeting will begin with a very comprehensive detailed set of strategic questions. We’ll ensure we understand your business goals and objectives, and we’ll talk about your plans for end of year, and discuss your biggest SEO challenges. It’s also important to discuss your direct and indirect competitors, along with any historical efforts you had in place previously.

The Plan & Analysis Gathering

We’ll work over the next two weeks doing our due dilligence on your SEO strategy. We’ll conduct an exhaustive analysis and audit of your site, and conduct a competitive analysis with recommendations. Once we’ve collected all the necessary inputs, we’ll begin our evaluation and analysis of your site’s current state. We’ll take into consideration any projects affecting the website for the current year (migration, replatform, or redesign). There will be a full technical analysis with recommendations and formal project timeline, including milestones, mapped to your new SEO strategy.

Review and Launch

Once we’ve packaged up your strategy and recommendations, we’ll arrange to meet with you, and any other stakeholders in your organization to review and discuss your plan. We’ll walk you through, step by step, the strategy, the activities involved, and show you exactly how you’ll achieve those goals and objectives you’ve set forth at the beginning of the year. Once we agree on the plan, we can move to launching this new plan by either having the team at Bartoli Consulting Group launch it for you in a “done for you” model, or you can have your own team or other agency put the plan into action for you. 

Digital Marketing Strategy

We can also work directly with your head of digital marketing to integrate your new SEO strategy in with, and aligned to your other digital marketing efforts.

Your In-House SEO Team

We regularly work with your in-house SEO lead to help and assist in planning and mapping out the strategy. We’ve got loads of experience as both in-house SEO, and working with SEOs and build special working relationships with them to help them get buy in, create a business case, or develop a formal SEO Governance model for your organization. We train and educate SEOs and developement teams on current SEO best practices. 

ask about the seo strategy & blueprint for your business 

If you think your business could use an SEO audit and strategic discussion let us know! Fill out the form below, and one of our lead SEO strategic account directors will be in touch to schedule your consultation. 

+1 908.303.7524

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