Our specialization and expertise is rooted in what we do best, search engine optimization, digital marketing strategy and formal SEO training and education. We also provide our clients with specialized SEO consultation services and one-off project support for site migration, replatform or site redesign.
Our Core Consulting Services Offering
Search Engine Optimization
At the heart of every digital marketing program, your SEO should be top notch, equipped with a strategy and aligned with all your digital marketing activities. Need 1:1 consulting or competitive audit? Or a full end to end program?
Content Marketing & Strategy
Set your business apart, define your business goals and content strategy with high-quality content written in your brand's voice with expert perspective from our team of expert copywriters and SEOs.
SEO Education & Training
Need your developers, IT or Engineering teams to be trained on the latest technical SEO? Maybe your content and other digital marketing team members could use some SEO training to assist your SEO team. We'll construct an SEO training customized for your business needs
The Bartoli Consulting Group working directly with our clients, as part of their internal team, to provide them with a full end to end SEO managed program complete with strategic consulting, and performance analysis.
We have a proven methodology developed after years of working with our F500 clients.
You’ve worked hard to establish trust and authority as a brand. You expect your most important pages within your site rank well and are visible when a relevant search query is performed by a potential customer of yours.
We excel at SEO and have performed countless audits, analysis and optimizations that have increased our clients search rankings resulting in an average 40% – 85% in new sales.
Whether you need a site migration, support with a website redesign or replatform, or ongoing SEO program management support, we apply advanced techniques with sound industry standards and best practice to get you the results necessary for growth.
The Proven SEO Methodology
Are technical errors hurting your website’s chances of being indexed in the search engines?
We perform a full detailed examination of your platform and website to identify any mobile and page speed issues, resolve broken links and redirect errors.
We’ll optimize your site from the inside out providing you with high quality recommendations that either, your team or mine will implement.
Content is still key to any high performing SEO program, and our team of SEO experts will provide content that aligns with your customer buyer journey.
We research intent-based keywords that align to that buyer journey and build a content strategy aligned with your buyer persona profiles to ensure you get the most qualified and targeted traffic to your site – ready to convert.
TRUST & AUTHORITY
Building and maintaining trust and authority is still a critical component to a well-rounded SEO program.
We never mine link farms, buy links, or practice anything Google or your visitors might question as bad practice.
Each program is customized to your brand and business needs. Nothing is recommended unless we deem it necessary to your site's growth, goals and objectives.
Need a Plan of Action, Detailed Strategy, and Immediate Results?
The SEO Strategy & Blueprint
SEO can be very complex and nuanced and some will make it far more confusing than it needs to be.
That's why we've developed a very customized approach to our SEO offering. Every client will have a very unique, customized SEO program built just for them.
We've developed a solution built to precede your end to end SEO managed services program. We've developed what we call the SEO Strategy and Blueprint. This was developed especially for those clients very new to SEO, or who have never applied SEO at all to their site, have no strategy or no understanding where to begin.
What does an end to end SEO program look like?
We start every engagement with an SEO strategic blueprint unique to your business goals and objectives, including competitive analysis. Once we’ve outlined your strategy and get your review and approval, we start with a full technical analysis, and audit of your site. We’ll walk you through the output and findings, and prioritize the recommendations for implementation.
Next, we’ll work on the site-side or content, within your site. We work with you and your team to understand your customers, and their needs. You’ll receive a content gap analysis that highlights areas of the site where new intent-based content should exist.
How soon should I see results from my SEO program?
We’ll walk you through the major milestones, through baseline reporting, and regular implementation of the recommendations made.
We’ll show progress throughout the program, and make adjustments as needed to ensure we meet or exceed the goals we’ve identified together.
While we’ll always strive for success from day one, we also help educate our clients to understand the complexity of the search engines and their ever changing ranking algorithms, and therefore, can’t predict with any accuracy how or when Google will decide to crawl and rank a page the way it does. You should never trust any agency or consultant that promises you #1 rankings for a particular keyword. That is not a guarantee of success, and has not been for some time.
There are over 200 ranking algorithmic factors involved, and the search engine regularly (Just in 2017 alone, Google says it ran over 654,000 search experiments, resulting in over 3,200 changes to its algorithm in just that year alone).
We’ve seen clients success in as little as two weeks, and some as late as 12 weeks.
There are so many variables and factors involved in seeing success in traffic, rankings, and on-page conversions. The BCG will never promise a #1 ranking, nor should any legitimate SEO agency or consultant. When all best practices are applied, ongoing quality content relevant to its users is produced, rankings occurs, followed by increases in traffic, then increase in sales.
What is Ecommerce SEO?
Unlike a local service based business, ecommerce SEO involves a great deal of strategy and technical understanding.
Optimization of an online store’s URLs is integral to helping both search engines and visitors access your site. The content management platforms for large enterprise ecommerce platforms need to be properly optimized to avoid duplication of category and product level pages.
Instead of focussing on broad terms like “men’s clothing”, for example, we help our clients focus on ranking individual product and category pages for less competitive terms.
Writing unique product and category descriptions, making your pages better optimized to boost rankings, resulting in increases in your click through rate. Ideally, we need to get your more targeted and qualified traffic – this is how that works.
In many cases your ecommerce online storefront is your only storefront. Crawlability, indexation of your site’s core category and product pages are crucial to your business’ bottom line.
What is a Technical SEO audit?
Using our technical expertise, and in-house technology, we help your brand by identifying any issues that could impact your website’s rankings and searchability.
We start by comparing our audit checklist against your website’s elements to identify and resolve any mistakes that could be affecting your online success. Whether it’s your code, or content, we ensure your site is fully-optimized so that it drives more conversions.
Once we’ve finished your SEO audit, we’ll provide you a transparent and detailed report of any problems found and the most appropriate solution.
Our team will also be happy to discuss any of our SEO technical audit findings and offer direction with your in-house development or engineering teams.
What is the SEO Strategy & Blueprint?
We’ve developed the SEO Strategy and Blueprint out of a need our clients had.
They needed a formal SEO strategy and roadmap developed to plan out and address their SEO goals and objectives for the year.
This is a comprehensive strategic set of recommendations specific to your business and customer needs. We’ll review your business goals, and objectives, learn about your competition and then construct a customized SEO strategy built just for your organization.
What services don't you provide?
We do not provide paid search services including Facebook, Google or other paid media services. This is not our specialty, and if we can't provide an expert level service, we won't offer that to our clients.
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